Ghadi Cake Campaign: “Har Ghadi Jeet Badi”
Campaign Objective
Ghadi Cake set out to amplify brand awareness and boost sales in North India with the “Har Ghadi Jeet Badi” contest. The goal was to connect with value-driven shoppers while reinforcing the brand’s positioning as an affordable and trusted choice.
Target Audience
Primary: Price-sensitive and new shoppers.
Geography: North India (Tier 1, Tier 2 & Tier 3 cities).
Psychographics: Budget-conscious households seeking value deals.
Strategy
Platform: YouTube Shorts as the primary medium.
Influencers: Mix of micro, macro, and mega creators.
Content Approach:
Short, engaging regional videos.
Authentic messaging around affordability and contest participation.
Focus on Hindi, Punjabi, and Haryanvi audiences for stronger cultural resonance.
Execution
6 influencers participated in the campaign.
Each creator produced 1 YouTube Short promoting the contest.
Paid ad amplification ensured extended reach and impressions.
Performance Highlights
Total Reach: 3.5M+ views
Engagement: 170k+ likes
Engagement Rate: Higher than regional influencer benchmarks
Key Wins:
Even micro-creators drove significant engagement.
Regional language content connected deeply with audiences.
Affordable pricing messaging encouraged clicks and product trials.
Best Content Creators
Hindi Creators: Paayal Tena, Tanshi Vlogs, Sneha Sachdeva
Haryanvi Creators: Rakhi Lohchab
Authentic storytelling in local dialects boosted relatability.
Key Learnings
Regional targeting builds trust + relatability.
Clear contest messaging drives higher participation.
Consistency in creative guidelines is critical for brand alignment.
Final Outcome
The campaign successfully met its objectives of driving awareness and sales uplift. With 3.5M+ reach and high engagement, Ghadi Cake established itself as a regional favorite through relatable influencer-driven storytelling. This case sets the foundation for future campaigns focused on quality and hyper-local connect.