Pintola Peanut Butter Campaign:
Fueling Health, One Spoon at a Time
Campaign Objective
Pintola set out to promote its peanut butter through a monthly influencer campaign, aiming to boost brand awareness and drive sales across India. The goal was to strengthen Pintola’s image as a value-driven, healthy lifestyle brand for fitness enthusiasts and everyday consumers alike.
Target Audience
Demographics: Health-conscious consumers and new users exploring nutritious food options.
Geography: Pan India coverage, with strong reach across Tier 1, Tier 2, and Tier 3 cities.
Psychographics: Individuals who prefer affordable yet healthy diet alternatives.
Strategy
Primary Platform: Instagram
Influencer Mix: Macro and Mega creators from the food and health niche
Content Format:
Engaging Instagram Reels showcasing recipes, morning routines, and fitness snacks
Stories to highlight quick benefits and offers
Core Message: “Choose Pintola — your healthy peanut butter partner for every meal.”
Execution
Influencers: 4 Food & Lifestyle Creators
Deliverables: 1 Instagram Reel + Story per creator
Campaign Duration: 1 Month
Amplification: Paid ad boosts ensured wider reach and engagement
Performance Metrics
Total Reach: 1 Million+ Views
Engagement: 1,000+ Likes
Content Reusability: High-performing Reels leveraged for future ad creatives
Results: Significant uplift in brand visibility and product trials
Even smaller creators achieved high engagement, proving that authentic, relatable storytelling resonates best with regional audiences.
Best Performing Content
Top Languages: Hindi & Marathi
Content Highlights:
Showcasing Pintola Peanut Butter as a daily health essential
Real-life recipes and snack ideas with a regional touch
Top Creators:
Learnings & Insights
Regional influencers build trust and relatability.
Health-based storytelling drives clicks and conversions.
Consistent brand messaging enhances creative performance.
Well-defined guidelines help maintain quality across collaborations.
Final Outcome
The Pintola Peanut Butter campaign achieved remarkable awareness growth, positioning the brand as a healthy, affordable, and relatable choice across diverse regions.
With 1M+ organic reach and strong influencer-driven content, Pintola successfully blended fitness with flavor, setting a benchmark for future campaigns.